Vintage photo of a family gathered in front of their home, with mother holding her infant daughter in the center.

Agencia (Spanish for agency) is a nod to the power we possess to shape our life experiences and trajectories. Agencia’s clients aim to empower audiences with news, experiences and information that make their lives tangibly better.

Zamora family photo illustrated by Clarice Bajkowski.
Learn more about Amanda’s background or explore Agencia services.

Why Agencia?

My name is Amanda Zamora and I’m an entrepreneur, journalist and founding publisher of The 19th. I launched Agencia Media in 2024 after spending more than two decades reporting, packaging and delivering the news at places like The Washington Post, ProPublica, The Texas Tribune, and The 19th.

Over my career, I’ve seen the news industry contract as digital platforms captured more attention and revenue. I’ve seen people’s trust in news decline, our politics become more polarized, and communities — particularly communities of color — become more vulnerable to misinformation and dis-information. But I’ve also seen independent media operators rally audiences around innovative and fact-based storytelling, meeting people’s information needs while also making them feel seen and heard.

What do these organizations have in common?

A community-first approach that connects people with information — and each other — in an increasingly fragmented world. Agencia exists to help organizations seeking to better serve and center underserved audiences with news and information that makes people’s lives tangibly better.

Learn more about how Agencia helps clients expand their reach and relevance, drive narrative change, and achieve measurable impact in the process.

Photo of Amanda Zamora speaking at a live event as publisher of The 19th news.
Headshot of Amanda Zamora.

About Amanda

Amanda Zamora is Founder & Principal of Agencia Media LLC, a consultancy that partners with organizations to drive narrative change and civic engagement, especially with and for communities of color. She has more than 20 years of experience as a journalist, storyteller, editor and disruptor in the news industry, most recently as founding publisher of The 19th and co-founder of the Latino Media Consortium. She is most interested in problem-solving around audience development, product development and sustainability.